Martin Collison spoke at the Norfolk Farming Conference on 11th February on the topic of opportunities for farmers in the future Norfolk Rural Economy. Covering the changes which are taking place in the food sector, the growth in the elderly population and the challenges and opportunities from the living wage, Martin explored some of the major trends affecting the agri-food sector. The growth in the numbers of older people for example will be concentrated in rural areas and with these groups having more disposable income than younger age groups and eating out more, the opportunities for growth in the rural economy is substantial.